"How About Friday Instead?" What to Do When the Guest Counter-Offers
The counter-offer is where a one-day meeting becomes a one-week meeting. A six-point checklist for executive assistants, and how ANCI turns the reply into one question for you.
November 6
It Took Almost Two Weeks to Schedule One Meeting. So We Built ANCI.
One customer meeting took almost two weeks to schedule. Why scheduling is a coordination problem, what we learned building ANCI for executive assistants, and where AI agents go next.
November 5
The Hardest Meeting You've Ever Had to Schedule
The final calendar slot only shows the outcome. Five kinds of meeting that look simple until an executive assistant has to schedule one, and how to enter the Calendar Tetris Challenge.
November 4
One Sentence From Your Executive. Five Scheduling Problems.
What an executive assistant hears in a five-second request: a walkthrough of one sentence, the five problems inside it, and a carousel you can download and share.
November 4
ANCI 3.0: The Assistant That Schedules With Anyone
ANCI 3.0 writes to your clients, books when they reply, works on your executive’s calendar, and never moves without your yes. Here is what is new and why we built it.
October 29
Your Best Salesperson Never Sleeps: How AI Finds Your Next Customer
Finding buyers used to be a numbers game: buy a list, call everyone, hope. AI changes the question from "who is on the list" to "who is showing signs of buying right now." A plain-language guide for leaders to the four jobs AI does in lead generation, where companies get it wrong, and a five-step playbook.
October 1
The Robot Can Write the Ad. You Still Pick the Story.
A plain-English guide to AI in marketing for executives and VPs. The five jobs AI does well today, the three traps that catch smart teams, a one-page rule sheet, and a 30-day plan you can start Monday.
October 1
How to Use AI Agents Safely: A Plain-English Playbook for Leaders
AI agents can now do real work on their own, which means they can also make real mistakes on their own. Six simple rules, one story of what good looks like, and a seven-question checklist any executive can bring to Monday's meeting. No tech words required.
October 1
Skipping the API and Building the MCP Server Instead
A new InstallMap study of 5,630 YC company domains found that a third of startups with an MCP server have no public API at all. What you gain by going MCP-first, what you quietly give up, and how we think about it while building Zara.
October 1